Diagnostic Marketing

Stop executing.
Start diagnosing.

Most marketers are busy — not strategic. Learn the diagnostic framework that helps you identify your highest-leverage opportunity before you touch a single tactic.

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Erika Barbosa
16+
Years Experience
21K+
LinkedIn Learners
3
Courses Published

Free Lightning Lesson · Maven

Break the Marketing
Assembly Line

A free 30-minute lesson that gives you a concrete framework to use the next time a marketing request lands in your inbox.

Live · Free to Join

Break the Marketing Assembly Line

Saturday, March 21, 2026 · 6:00 PM UTC 30 minutes · Virtual via Zoom Free to attend
  • Recognize when you're stuck in assembly-line mode — and know exactly how to break out
  • Stop executing on autopilot and start making decisions leadership actually respects
  • Apply the 5-Question Diagnostic Framework to your next request — starting Monday
Reserve Your Spot — It's Free

5-Question Diagnostic Framework

1 What problem are we actually trying to solve?
2 What do we know vs. what are we assuming?
3 Where is the real constraint in the funnel?
4 What's the highest-leverage move right now?
5 How will we know if it's working?
Erika Barbosa

About Erika

Marketing leader.
Diagnostic thinker.

Erika Barbosa is a marketing and revenue leader with 16+ years of experience building and scaling growth engines for B2B SaaS and digital-first companies. She specializes in turning busy marketing teams into focused, revenue-driving operators by connecting strategy directly to execution.

Her experience spans demand generation, product marketing, lifecycle, performance, SEO/AEO, and revenue marketing. She has led teams through scale and reset, consistently aligning marketing to real pipeline and business outcomes.

Erika has taught three courses on LinkedIn Learning, reaching 21K+ learners and earning strong engagement across likes, shares, and reviews. She is known for practical frameworks, clear thinking, and tools professionals can apply immediately.

Demand Generation Product Marketing Revenue Marketing SEO / AEO Lifecycle Marketing B2B SaaS Diagnostic Frameworks

Teaching & Courses

Practical frameworks,
applied immediately.

Published courses and lessons for marketers who want to move from reactive execution to strategic thinking.

LinkedIn Learning

Grow Your Revenue with Performance Marketing

Published

LinkedIn Learning

Strategic Thinking for Growth Marketers

Published

LinkedIn Learning

Mistakes to Avoid in Performance Marketing

Published

Maven · Lightning Lesson

Break the Marketing Assembly Line

Free · Mar 21

Maven · Full Course

Diagnostic Marketing: From Order-Taker to Strategic Operator

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